matchIT SQL – finalist at the DBM Awards 2016

We were thrilled to be selected as finalists for this prestigious industry award, and to join our peers, which included some of the industry’s finest at the 2016 DBM awards. The event was hosted in an impressive and historic location in London, The Brewery.

Whilst helpIT systems offers a range of deployments for its class leading matchIT Data Quality Solutions, it was our deployment integrated into SQL Server, matchIT SQL, that was recognised as standing out from the crowd, in the fiercely competitive “Innovation in database marketing-related software” category.

matchIT SQL’s shortlisting was in part due to our innovative and seamless integration with Microsoft SQL Server, and it’s unique ability to bring together a comprehensive array of contact data quality functions, all available and accessed natively within Microsoft SQL Server. Whether it be highly accurate and intelligent data matching, UK or international address validation, suppression screening and integrated email validation, through to its Power BI reporting or blend of local or Microsoft Azure and/or web service deployment, matchIT SQL is obviously hitting the mark.

Perhaps it is because marketing agencies and data professionals alike have realised how matchIT SQL helps them build and maintain highly accurate single customer views and comply with the new GDPR. Or that it enables the seamless preparation of targeted and accurate marketing and campaign data, as well as intelligently manage and monitor data workflows and data feeds coming into a business.

Whatever it was that resulted in matchIT SQL being shortlisted, we are very proud of our team here at helpIT systems who are behind this innovative technology, and who have been providing such class leading software in the Contact Data Quality space for over 25 years.

On the night, the award went to Purple Agency, who were behind a bespoke solution created for the Financial Times, which involved a system to capture and hold every nugget of customer data to help achieve complex goals. While matchIT SQL may not have been chosen as the winner on this occasion, we’re very proud of the selection as finalists and the recognition that helpIT systems is still punching well above its weight and is a pioneer in developing innovative Database Marketing related solutions.

Thank you to the team at the DBM Awards, and in particular to our fantastic hosts Stuart Cal, Anthony Begley and the team, who made the evening the great success it was.

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